In Part I of this post, we discussed a definition of Hollywood Regency design and its history. A racier definition if you’ve not read Part I, was provided in a 2005 LA Times article where the author describes Hollywood Regency as a “promiscuous mix of Georgian, Federal, and Second Empire flourishes.” True or not, it sure sounds exciting, and these interiors really can be exciting. Speaking of, I will be sharing in a follow-on post what I believe are the seven key elements of the style for your consideration. In addition, follow me on Instagram as I’ve posted a number of relevant images to illustrate the style with more to follow. We left off at the rise of William (AKA Billy) Haines and his contributions to this style and to design history. The Haines legacy is an important one as evidenced by the recent auction at Christie’s of The Private Collection of President and Mrs. Ronald Reagan.
I was recently able to attend a panel discussion and preview of the Reagan collection at the Los Angeles County Museum of Art (LACMA). A major focus of the event was Haines’ design career, his contributions to Hollywood Regency, and notable pieces of his in the Reagan collection. Haines designed his furniture for comfort, and the Seniah chair pictured below is a great example. It was a staple of his which he used in many projects, and it remains in the company’s product line today. They were so comfortable and well made that his clients were known to simply re-upholster them — often remaining true to the original Haines design by using the same upholstery fabric. By the way, if you’re wondering about the name Seniah, it is simply Haines spelled backwards. My personal favorite piece of Haines furniture is the Brentwood chair which was featured in Part I of this post.
A common feature of Hollywood Regency is Chinoiserie design elements. Haines truly loved Chinoiserie, as well as Chippendale and Georgian pieces which he combined with modern pieces of his own design. Chinoiserie is an important genre within the world of design and is often evident in current day interiors. Think of Chinoiserie as design elements which are clearly drawing on Asian influences and motifs, but originally designed for the European market going back as far as the 18th century. Examples might include foo dogs, ginger jars or cherry blossom motifs. A great example can be drawn from the Regan auction where I noted that there were 16 lots of lamps included in the auction which were designed by Haines or his business partner Ted Graber who had the lead on the Reagan project. I have included six pairs of lamps below as examples.
These lamps were predominantly Chinoiserie in style (note the neoclassical exception top right) and sold for top dollar at auction. By my calculations, the 16 lots of lamps (all but two lots were pairs), sold for just under $6 million. The lamps shown are timeless in their beauty and would fit happily included into just about any home today.
I’ve also included a contemporary Floral Chinoiserie lamp from the John-Richard Collection for comparative purposes. Notice that the lamp base has a more modern shape and the floral design is more abstract and modern. Regardless, it would look fantastic paired with the bright yellow daybed shown below.
Haines designs included some gorgeous modern accessories using materials which were new at the time, such as lucite. The William Haines Company lives on today and continues to produce Haines’ designs for 21st-century consumers. You can see some of their work on Instagram @williamhainesla or on their website. Some of the aesthetics you’ll observe are the very modern design, low seating, tufted surfaces, metal arms and legs, and glass surfaces. Images below from the Haines website from the top are the Prism Vase, the Valentine Daybed, the Seniah Chair and the Angelo Chair.
If we consider that these furnishings were designed decades ago, it is amazing how timeless they really are. As an example, Haines designed the Warner mansion (Warner as in Warner Brothers Studios) in Beverly Hills. The mansion was constructed and designed from 1926-1937, so this is a project which concluded nine decades ago — it will be 80 years ago next year. The mansion was featured in a 2005 article in Architectural Digest. If you look at the screening room as shown here, you really would not know that it wasn’t designed last year but for the many advances in home theater technology. I mean really — the screen was raised with a water driven pump. You’ll notice that “promiscuous mix” where you see modern furniture design paired with Neoclassical architectural elements, a Budha’s head, and a Chinoiserie-styled wall covering. There was a recent article in the New York Times titled “Why Won’t Midcentury Design Die?”. When you look at Hollywood Regency, I think the secret to its success is that it draws upon multiple genres so that you see fresh, unexpected combinations. The article quotes Jill Singer, a founder of the design magazine Sight Unseen “Nobody wants to see a room that’s all midcentury….But when you have a beautiful, interesting piece, it doesn’t seem tired.” The pieces shown here from Haines’ collection are far from tired.
Haines’ Hollywood network of friends and colleagues did serve him well. In addition to Warner and the Reagans, his client list included stars and influencers like Carole Lombard,
Joan Crawford, the Annenbergs, and Betsy Bloomingdale. His biographer Jean Mathison described his style as “Hollywood Deluxe, a sumptuous amalgam of Deco Moderne and Regency Neo-classism” although others have simply described it as Hollywood Regency.
Another early Hollywood Regency architect was John Woolf. Credited with introducing the Mansard roof to southern California, and considered a master of scale, Woolf originally came to town from his native Georgia looking for a role in Gone with the Wind. His design clients included John Wayne, Cary Grant, Judy Garland, and David O. Selznick to name a few. It has been said that a Hollywood Regency revival began with a 2002 article in the New York Times written by restaurant and hotel entrepreneur Sean K. MacPherson. MacPherson purchased a home designed by Woolf in 1995 and wrote an entertaining article about the “livability” of Woolf’s architecture. He describes Woolf as someone who “brought pomp to a city of circumstance” The article included an amusing quote which compares Woolf to Le Corbusier:
“A house is a machine for living,” said Le Corbusier, whose mind was often on public housing. John Woolf, whose mind seemed to be on Marie Antoinette, designed machines for living well. Certainly the architect himself lived well. ”There was always a Baccarat tumbler with ice cubes and Scotch and a lit cigarette,” Woolf’s friend David Naylor recalls.
The MacPherson residence pictured below was listed for sale in 2013 with an asking price of $2.95 million. At the time, the home was occupied as a rental by designer Nate Berkus and his then fiance Jeremiah Brent. Harper’s Bazaar featured the couple and their home in July 2013 which was described as equal parts Mad Men and ultra modern.
The Hollywood Regency style fell out of favor in the 70’s, and as we fast forward to the present, a shared experience between several innovators of the original Hollywood Regency style and its current grande dame, Kelly Wearstler is working on Hollywood movie sets. The use of proportion and the grand scale theatrical bent of designers like Haines and Dorothy Draper are carried forward in Wearstler’s interpretations. Draper’s 1954 design of the restaurant at the Metropolitan Museum of Art shown at left has similarities with Wearstler’s more recent design work at Bergdorf Goodman’s New York City restaurant which is shown at right. Draper’s use of black and white accented with a bold lipstick red color, slick leather upholstery, dramatic light fixtures and columns would be perfectly appropriate for a current incarnation of Hollywood Regency style.
So now that we’ve covered the history of Hollywood Regency design, and some of its key contributors, it is time to explore what I think of as The Seven Elements of Hollywood Regency Style that you can apply to your interior design projects. Thanks for taking the time to read these posts. I hope you find the information useful and would love to hear your questions and comments, as well as ideas for future posts. I anticipate a similar series of blog posts on Spanish Colonial Revival in the near future. Be sure to subscribe so that you’ll be notified of new posts.