Summer School at Sephora

Sephora Beverly Hills store, photo

It’s hard to believe, but fall is upon us! We naturally think about transitioning our wardrobes and our skincare as the change of seasons takes hold. I mentioned in my prior post False Eyelashes for the Lash Challenged that I’ve been working to up my makeup game. Learning to apply false lashes and watching a lot of YouTube videos are just two of the ways I’ve worked to kick it up a notch. Another thing that I did over the summer months was to take advantage of the free classes offered by beauty store extraordinaire, Sephora. If you live in the US and belong to Sephora’s Beauty Insider loyalty program (which is free to join BTW) you can choose from a menu of 12 free hands-on classes which cover everything from Brow Shaping to Winged Eyeliner. Classes are 45 to 90 minutes in duration and take place in your friendly neighborhood store.  These classes are a great way to prepare to transition your skincare and makeup routines for the fall and winter months ahead.

Image from

Although I have been a Beauty Insider for a number of years, I had never really taken full advantage of the program’s benefits. I became a VIB Rouge member late last year and decided I should take advantage of more of the program benefits beyond the two day free Flash Shipping and a couple of makeup application sessions. I participated in six classes during the summer months and now have quite a bit of experience that I’ll share with you here. The beauty of these classes is that you get personalized help from the instructor and coaches – the techniques and products are customized to you with consideration given to your skin type, face shape, features and preferences. While YouTube is a fantastic resource, free personalized help that is specific to YOU just can’t be beat.

From June through August I attended classes at the Santa Monica, CA location (mucho thanks to Christine and her team) which covered the makeup basics plus a few more advanced topics:

  • Flawless Foundation with Color IQ
  • Correct and Conceal
  • Contour and Highlight
  • No Makeup Makeup
  • Nighttime Smoky Eye
  • Winged Eyeliner

We typically had 12-16 attendees each session — some drove up to 100 miles because they had a specific need that wasn’t addressed in their local area that week. Despite the fact that these are group sessions, you do get personal attention, as there are typically two to four coaches on hand to assist you in addition to the instructor. The class attendees (and teaching team) were a diverse group covering all ages, skin types and ethnicities so everyone can benefit.

Photo Ricardo DeAratanha, Los Angeles Times

You can take the classes in any order and there is a monthly schedule by location on the web site. Some classes are offered on Saturday or Sunday mornings while others are on weeknights after work. The weekend morning classes start at 8:00 or 9:00 AM (varies by location). I’ll admit that while I struggled to get up for 8 AM class on Saturday morning, I recommend sucking it up and doing this instead of going to a weeknight class. Summer evenings on the Promenade in Santa Monica are always busy, and the store had a lot of foot traffic. Although we were cordoned off in a specific area, there was always a good bit of noise from shoppers, some wanting to cut through our area, or try to get one of our coaches to help them which was distracting.

Every class included a focus on skin care and skin preparation. Here is the bottom line. Great skincare and prep will always enable great results, while poor skincare makes great results difficult to either attain or maintain throughout the day. I believe the first four classes I listed cover the fundamentals and can provide you with little tips and tricks to enhance your application techniques as well as identifying the right products for you. For example I thought (I now laugh at myself) that I was doing some contouring and highlighting before attending that class, but found I was using the wrong product to highlight my under eye (not light enough) and applying it too close to my lower lash line which caused more creasing than any woman would want. Another example was how I learned how to hold and use my flat eye shadow brush to apply shadow to my lids. By making this small change, I’m able to better apply shadow as close to my lash line as possible for quicker better coverage.

If you’re looking to update your skincare or makeup routines as we transition to fall, these classes are an easy way to do it. Fear not, although the classes are free, there is no hard sell or pressure to buy anything. I did, however make a number of purchases during the summer, and was introduced to some great products for future consideration. More on those in an upcoming post later this week…

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